✦ Honest Review · Updated March 2026 ✦
ABBA Voyage is a revolutionary live concert experience where digital avatars of Agnetha, Björn, Benny and Anni-Frid — known as "ABBAtars" — perform on stage, backed by a live 10-piece band. The technology was developed by Industrial Light & Magic, the visual effects company behind Star Wars.
The show takes place at the purpose-built ABBA Arena in Stratford, East London — a 3,000-capacity venue designed specifically for this experience. It has been running since May 2022 and has now extended through October 2026.
From the moment you walk in, it's clear this isn't a typical concert. The arena has been acoustically and visually engineered to make the ABBAtars look as real as possible. Most first-time visitors report being genuinely stunned — many say they forgot they were watching digital avatars within the first few minutes.
The show runs for 100 minutes with no interval. It's energetic, emotional and genuinely electrifying. Whether you're on the dance floor or in the auditorium seats, you'll be on your feet dancing within minutes.
The setlist features around 22 songs including all the greatest hits. Expect to hear:
General admission standing. This is where the party is. You can get close to the stage and dance freely throughout. Most people agree this is the most fun experience, especially if you're going with friends. The downside is there are no seats if you get tired.
Allocated seating arranged in tiered sections around the stage. All seats have excellent sightlines. Block H (centre front) is considered the best section. Perfect for families, older visitors or those who prefer to be seated.
The best seats in Block H plus access to the Oceanbird Lounge which includes unlimited food and drink before the show. A premium experience — but the standard auditorium seats are honestly very good too.
Resale tickets available for all seat types across all 2026 dates.
Find Tickets Now →With 18,000+ five-star reviews and a near-perfect 4.9 Google rating, ABBA Voyage has an almost unprecedented level of customer satisfaction for a live event. The vast majority of people who go say it exceeded their expectations.
At £65 for auditorium seats, it's comparable to a standard West End show or premium cinema experience — but the technology and spectacle are genuinely unlike anything else. For ABBA fans it's unmissable. For people who aren't even big ABBA fans, it's still a stunning night out.
Short answer: Yes. It is absolutely worth it.