✦ Seating Guide · Updated March 2026 ✦
The ABBA Arena is a purpose-built 3,000-capacity venue at 1 Pudding Mill Lane, Stratford, East London. Unlike a typical concert venue, the entire space has been designed specifically for ABBA Voyage — the sight lines, acoustics and lighting are all optimised for the ABBAtars experience.
The good news is: there are no bad seats at ABBA Arena. The venue is compact and the stage is visible from every position. The real choice is about your preferred experience — dancing freely or sitting comfortably.
General admission standing in front of the stage. This is where the party atmosphere is strongest. You can move around, dance freely and get as close to the front as you like (subject to how early you arrive).
Tiered allocated seating arranged in blocks around the stage. All seats have excellent, unobstructed views of the performance. Seats are comfortable and the tiered arrangement means no one is blocking your view.
The best seats in Block H centre, combined with access to the exclusive Oceanbird Lounge. The lounge offers unlimited food and drink before the show in a private, elegant setting.
| Feature | Dance Floor | Auditorium | Premium |
|---|---|---|---|
| Price from | £35 | £65 | £120 |
| Seating | Standing | Allocated seat | Best allocated seat |
| Atmosphere | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| View quality | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Lounge access | ❌ | ❌ | ✅ |
| Best for | Groups/young | Families/couples | Special occasions |
For the best overall experience: The dance floor if you want energy and atmosphere, or Block H auditorium if you want the best seated view.
For families with children: Auditorium seats — the guaranteed seating makes it much easier.
For a special occasion: Premium tickets with Oceanbird Lounge access — the unlimited drinks alone make it feel worth it.
On a budget: Dance floor is fantastic value, especially with the 16-25 youth ticket at £35.
Check availability for dance floor, auditorium and premium tickets for all 2026 shows.
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